Whether your goal is to sell a new product, explain the value of your services or advertise your event, a campaign helps you to connect with your marketplace. They normally involve multiple channels, so it is fundamental to have a solution with which you can plan, execute, track, and analyze your content.
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As you create content, tabs for that specific channel are shown. The overview of the campaign displays global metrics such as:
- Revenue: number of users who, from a link in your content, finished a transaction (paid).
- Quotations: number of users who, from a link in your content, have started but not finished a transaction (did not pay).
- Leads: users who have filled out your contact form, from a link in your content.
Important
To be able to Send New Mailing, make sure the feature is enabled in the Email Marketing application, under . To be able to Send SMS, the SMS Marketing application must be installed on your database.
Note
Social Marketing works integrated with other applications such as Sales, Invoicing, CRM and Website.